Project Background

Shinsegae is a South Korean conglomorate that is positioned as the largest retailer in Korea. From the company's beginning with department stores in 1955, the brand eventually expanded into foodstuffs, construction, hotels and much more. Capitalizing on Shinsegae's construction capabilities, the conglomorate created villiv, a modern and luxurious apartment brand.

villiv is a relatively new brand in the luxury apartment sector that has traditionally been occupied by a few dominating brands. In order to best create exposure to new, potential customers, villiv wante d to create a pop-up exhibit that could portray the brand image as well as inciting interest and creating awareness, both off and online. Eidetic Marketing was tasked withthe entirety of the project, from design, construction to management.